Need to get everyone on the same page? United and moving in the same direction?


Passion Inc offers clients a unique combination of organisational know-how and proven engagement skills to help unite whole organisations behind compelling transformation journeys.

No matter how great the story, how good the message, people need to see their part in it to be really engaged.

And with business leaders across the world now recognising that an engaged work-force is one of the key engines of growth, it really matters that your people are united behind a common purpose and experience the results of practical, positive change.

We’ve partnered with our clients on a wide range of practical challenges, in all cases ensuring amazing engagement results by making sure the wider workforce is brought along on the journey, knows why it’s important and feels involved in the delivery.


Creating cultures where people are motivated to perform at their best is recognised by today’s business leaders as a key differentiator.

We improve the productivity of your people by.

Engaging people with Change

 Change of any kind can impact people’s motivation, productivity and wellbeing.  We help leadership and HR teams simplify core messages, consider audience viewpoints and create an integrated programme to make change a success. 

Creating Engagement Surveys with Real Impact

 Is your engagement survey perceived as a time-consuming tick-box exercise?  How valuable are the insights you gain?  We design and deploy engagement surveys that drive better engagement by targeting the issues that really matter. 

Engagement & People Insight

With over 25 years’ experience, we’ve worked with some of the most exciting and challenging clients. This has led to a real and practical understanding of how to launch successful, sustainable engagement programmes.


Connecting people with the future direction of the business is vital to creating healthy, sustainable cultures where people perform at their best, leaders and managers are fully aligned and have the skills to engage people with change.

Our tailored leadership and communication programmes are purposeful, effective and improve essential engagement skills at all levels of management.

Clarity of Purpose

 “We need to know what the strategy is!”  Sound familiar?  We’ll help your leaders and key influencers work together to create and deliver an inspiring strategic narrative that will land effectively with different audiences. 

System Thinking and Influence

Fully understanding the systems and connection points of any organisational challenge helps leaders unlock discretionary effort by involving people in a way that they feel they have a viewpoint and contribution that matters.

Strengthening Personal and Team Brands

Understanding what good looks like for each organisation and helping leadership teams and individuals map their own strengths and learning points will break down silos and identify cultural bias and talent gaps.

Coaching and Empowering Others

Understanding what good looks like for each organisation and helping leadership teams and individuals map their own strengths and learning points will break down silos and identify cultural bias and talent gaps.


Having a compelling story to tell is essential to any effective engagement campaign, whether it’s articulating a simple narrative from complex business information, cascading a set of key messages or capturing stories of success.

Events where change happens

 We believe that an event should never be just a download, but is an opportunity to start conversations, create momentum and solve problems collaboratively. We start with the outcomes you want, then develop the theme and messaging that runs throughout. We plan any interactive audience activities that supports the message. And finally we make sure the speakers are impactful and their message is relevant. 


As humans we are hard-wired to think and feel our way through life using the narratives we unconsciously create. The power of storytelling promotes compelling thought leadership and engages people with strategic initiatives.

Inspiring, Integrated Communication programmes

 Combining creative and content across multi-channel platforms, we create programmes that offer people something to belong to and promote whilst building confidence in your ability to deliver the future. 


Regardless of whether we’re creating a website, mobile app or SharePoint portal, we always start with the audience. We ensure the administrator experience is simple, and integrates seamlessly with existing systems and databases. Depending on clients needs, we can run and update site content, or simply support with any future technical enhancements. 

Video production

A picture can speak a thousand words, however a video will take your audience on a journey that stirs emotion and brings to life values and desired behaviour. Regardless of budget (within reason), we have the experience to develop a story and creative treatments that will engage with your audience.

Kirsty Dean

Managing Director & Facilitator

Founder of Passion Inc, Kirsty is a trusted professional with 25 years’ experience across multiple industry sectors. She has a proven track record of uniting teams with business transformation to create stronger, more successful cultures. Mother to two girls, Kirsty’s favourite place is admiring the Dovey estuary in North Wales, with a G&T in hand and sunshine on her face.

Nick Dean

Director - Business Growth

Nick likes nothing better than finding out about new organisations and the opportunities and challenges they face. Having worked in people engagement for over 20 years, Nick understands more than most what it takes to create a healthy, thriving culture. Happiest on family adventures, Nick also enjoys playing squash, power kiting and standing on the terrace at Leicester Tigers with his mates... although less so in recent years, probably the last 5 in fact.

Jos Razzell

Coach & Facilitator

Jos qualified as a Sociodramatist and highly skilled Action Methods practitioner.

Natalie Ratcliffe

Senior Project Manager

Natalie’s positive approach comes with 16 years' experience working in design, marketing and employee engagement. Her dedication to delivering high quality communication makes her a highly valued member of any client team. Natalie has an eight-year-old son, loves everything Spanish and is the proud owner of an olive farm in rural Spain.

Mark Farall

Coach & Facilitator

Mark is a chartered psychologist, psychotherapist and PhD applied theatre practitioner with thirty years experience in action methods for training, coaching and human development. He is Chair of the Association of Integrative Coach-Therapist Professionals, has worked internationally on many change projects.

Valerie Monti-Holland

Coach & Facilitator

Val started life as an actor and director in Philadelphia. Her passion for theatre led to an MA in Applied Theatre, a diploma in Sociodrama and Action Methods and now a career using creative techniques across multiple clients and sectors. Val is now a key member of the Passion Inc team and a lead facilitator for all US, South American and Asia Pac clients

Phillipa Bray

Coach & Facilitator

Phillipa gained 20 years’ experience managing expansion projects for large blue chip companies, that ultimately saw her based in New York City, supporting the UK/US Boots merger. Through her specialism in Action Methods and Creative Coaching Techniques, Phillipa ensures true embodiment of the change processes that ensure long lasting transformation.

We like nothing better than meeting new people so why not drop us a line and find out if Passion Inc can help you…

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